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SOCIAL MEDIA MINDSET
THE DEFINITIVE CURRICULUM FOR SOCIAL MEDIA MARKETING
Experience the next generation of social media marketing curriculum as Ben Smithee, national thought-leader on digital marketing and CEO of The Smithee Group, takes your students step by step through the world of social. Ben Smithee has consulted brands such as McDonald’s, General Mills, Coca-Cola, Del Monte and more.
Students will learn what it takes to be successful in the digital world of marketing, advertising and business. This professional-level masterclass introduces students to concepts such as:
- The Current State of Social Media Marketing
- Digital and Social Strategy
- Channel Optimization
- Social Media Platforms
- Social Ad Components
- Ad Campaigns
- Content Scheduling
- And much more!
This curriculum will provide your students with the knowledge they will need to be competitive in today’s rapidly evolving digital ecosystem.
Making Curriculum more Relevant to Students and Students more Relevant to the World!